LocalBusiness schema is structured data describing a real local business with facts such as name, address, contact details and business type.
LocalBusiness schema is structured data describing a real local business with facts such as name, address, contact details and business type.
What it means
Markup expresses visible, verifiable facts in a machine-readable graph; it does not create a business or promise a rich result.
Use it only where a page represents a real organisation or location.
How to assess it
Compare each property with visible content and a source of truth, then validate syntax and graph references.
Practical workflow
- Define the user task and the set in scope.
- Compare each property with visible content and a source of truth, then validate syntax and graph references.
- Choose the smallest reversible change.
- Choose the most specific type, use stable identifiers, and update visible facts and markup together.
- Re-check the rendered outcome and preserve the measurement scope and date.
Concrete example and verification
For example, a service-area business may visit customers without operating a walk-in location. Its structured data should not invent a public street address merely to complete a form. Keep the visible page, entity type, address or service area and contact facts aligned, then validate the graph after the page renders.
Limits and common mistakes
Adding optional properties that the page cannot support creates conflicting data.