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Engineering notes on SEO
Articles about technical SEO, content strategy, analytics and development from the trenches.
How I rebuilt a bespoke furniture website
A furniture website needs to explain what can be made, what the price includes and how to order it. Here’s how I rebuilt one around those questions.
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Natural Link Signals
How natural links arise from useful content and real references, how to assess their context, and why no link pattern guarantees rankings.
Behavioral Ranking Factors
CTR, dwell time, bounce rate — how search engines read user behaviour and convert it into ranking signals. Google vs Yandex: who uses what, and how.
Google AI Overviews
AI Overviews generates answers in search results and redistributes traffic. We break down the mechanics, impact, and optimization tactics.
Pagination in SEO
How pagination affects crawl budget and indexing, when to use noindex vs canonical, with code examples for HTML, PHP and sitemap.
Required Website Pages
Which pages every website must have and how About and Contact pages affect Google's E-E-A-T — with a checklist and Schema.org markup examples.
Monthly digest
The search news that matters for technical SEO, once a month.
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Multilingual SEO: hreflang, structure and localisation
How to plan languages, URLs, hreflang and translated content so each audience reaches a distinct, useful, indexable version.
HTML5 semantic tags: complete guide with examples
How semantic HTML clarifies page structure for people and machines, where it improves accessibility, and why it is not a ranking shortcut.
SEO checklist for a website: 80+ items to audit
A practical SEO audit checklist for crawlability, indexing, content and measurement, with evidence to retain before changing a site.
Redesign Without Traffic Loss
How to update your site's design and structure without losing organic traffic: pre-launch audit, redirect map, technical checks and post-launch monitoring.
Local SEO: how to rank for geo-targeted searches in Google
How to make local business information consistent, improve location-page usefulness and measure visibility without promising map-pack positions.
Off-page SEO: links, mentions and reputation
A practical guide to earned links, citations and brand signals: what to measure, what to avoid and why no tactic guarantees rankings.
On-page SEO: a complete guide to page optimisation
How to improve content, headings, links and metadata as a coherent system rather than a checklist of isolated ranking tricks.
SERM: managing your reputation in search engines
How to monitor branded results, correct factual gaps and strengthen owned information without promising to remove or suppress criticism.
Service website SEO: structure, content and factors
How to promote a services website: proper structure, landing pages per service, portfolio as an SEO asset, and commercial factors that drive conversions.
Choosing a CMS for SEO: WordPress, Webflow and Headless
Compare WordPress, Webflow, Tilda, Bitrix and headless CMS options by rendering, editorial workflow, speed and SEO control.
Content audit: methodology and step-by-step process
How to inventory pages, choose keep, update, consolidate or remove, and turn crawl, search and analytics evidence into a content plan.
LCP: how to optimize Largest Contentful Paint
How to diagnose the LCP element, its resource and delivery path, then verify improvements for the affected route with field and lab evidence.
Link building: strategies for acquiring quality backlinks
How to plan earned links around useful assets, relevant audiences and transparent outreach without treating metrics as ranking guarantees.
Page Speed: comprehensive website loading optimisation
How to separate server response, loading, rendering and interaction issues, then validate improvements with field and lab evidence.