Query classification by frequency
- High volume (head terms) – >3000 searches/month. Short, competitive. Examples: 'buy phone', 'SEO'. Require large budgets.
- Medium volume – 500–3000 searches/month. Sweet spot. Example: 'SEO website setup', 'online shoe store'.
- Low volume – up to 500 searches/month. Often 2–4 words. Easier to rank, good conversion.
- Long‑tail – <100 searches/month. Question phrases, specific: 'how to build semantic core in excel'.
Classification by intent
- Informational – user wants to learn: 'how to brew tea', 'why is the sky blue'.
- Navigational – wants to go to a specific site: 'facebook', 'google maps'.
- Transactional – ready to act: 'buy iPhone 15', 'free download'.
- Commercial – comparing before purchase: 'iPhone 15 vs Pixel 8', 'best vacuum cleaners'.
Geo‑dependent and geo‑independent queries
- Geo‑dependent – imply local context: 'smartphone repair Moscow', 'pizzeria near me'.
- Geo‑independent – no geographic binding: 'borscht recipe', 'what is SEO'.
For e‑commerce and local business, classification by geo‑dependency and commercial intent is especially important. These queries drive targeted traffic.
FAQ
Where can I get regional search volume data?
Yandex Wordstat provides regional breakdown for Russia. Google Keyword Planner for countries and cities. KeyCollector can parse both with region settings.
Which query type has the highest conversion rate?
Commercial and transactional, especially with action words (buy, order, price). Informational seldom converts to purchase, but can warm up the audience.
Why shouldn‘t I focus only on high‑volume queries?
High competition, low CTR, vague intent. Start with medium/low volume queries and gradually build authority.