In short
A product redirect maps a retired or moved product URL directly to the closest relevant live destination so visitors and crawlers do not reach a dead end or a r
A product redirect maps a retired or moved product URL directly to the closest relevant live destination so visitors and crawlers do not reach a dead end or a redirect chain. A product redirect is an inventory and intent decision. A blanket redirect to a category or home page may be less useful than a close replacement, a series page, or an honest unavailable-product response.
Definition and boundary
A product redirect is an inventory and intent decision. A blanket redirect to a category or home page may be less useful than a close replacement, a series page, or an honest unavailable-product response.
Practical workflow
- Classify the product as replaced, temporarily unavailable, permanently discontinued or moved.
- Choose the closest relevant final destination for each retired URL.
- Publish one direct permanent redirect where a real replacement exists.
- Update internal product links, feeds and sitemaps to the final URL.
- Crawl the old-to-new map and inspect final status, relevance and chains.
FAQ
Only when the replacement genuinely serves the original need. Otherwise a useful retained page or a missing-page response may be more appropriate.
Update them to the final destination instead of relying on the old redirect for routine navigation.