thin contentthin content
The page has too little text to answer the query.
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The page has too little text to answer the query.
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dup H1dup H1
Two H1 headings compete on one page.
Found by Heading structure checker →
Two H1 headings compete on one page.
Found by Heading structure checker →
no altno alt
An image has no alt text.
Found by Image SEO checker →
An image has no alt text.
Found by Image SEO checker →
Engineering notes on SEO
Articles about technical SEO, content strategy, analytics and development from the trenches.

How I rebuilt a bespoke furniture website
A furniture website needs to explain what can be made, what the price includes and how to order it. Here’s how I rebuilt one around those questions.
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On-Page SEO
Required Website Pages
Which pages every website must have and how About and Contact pages affect Google's E-E-A-T — with a checklist and Schema.org markup examples.

Off-Page SEO
Off-page SEO: links, mentions and reputation
A practical guide to earned links, citations and brand signals: what to measure, what to avoid and why no tactic guarantees rankings.

Content
E-E-A-T: what it is and how to strengthen trust signals
What E-E-A-T describes, which visible trust signals can be verified, and why they support quality review without becoming a score.
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The search news that matters for technical SEO, once a month.
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