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Engineering notes on SEO
Articles about technical SEO, content strategy, analytics and development from the trenches.
Service website SEO: structure, content and factors
How to promote a services website: proper structure, landing pages per service, portfolio as an SEO asset, and commercial factors that drive conversions.
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Content audit: methodology and step-by-step process
How to inventory pages, choose keep, update, consolidate or remove, and turn crawl, search and analytics evidence into a content plan.
E-E-A-T: what it is and how to strengthen trust signals
What E-E-A-T describes, which visible trust signals can be verified, and why they support quality review without becoming a score.
Keyword research: methodology from zero to strategy
How to turn search demand, intent and inventory into a keyword map that supports useful pages instead of a larger, noisier list.
Topic clusters: content architecture for SEO
How pillar pages, supporting content and internal links can form a topic cluster when each page has distinct demand and a useful job.
Site silo structure: intent, URLs and internal links
A practical framework for mapping search intent, URL levels and internal links so every important page has a clear role and route.
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The search news that matters for technical SEO, once a month.
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