The page has too little text to answer the query.
Found by Technical SEO audit →
Two H1 headings compete on one page.
Found by Heading structure checker →
An image has no alt text.
Found by Image SEO checker →
Engineering notes on SEO
Articles about technical SEO, content strategy, analytics and development from the trenches.
How I rebuilt a bespoke furniture website
A furniture website needs to explain what can be made, what the price includes and how to order it. Here’s how I rebuilt one around those questions.
ReadMore articles
Google AI Overviews
AI Overviews generates answers in search results and redistributes traffic. We break down the mechanics, impact, and optimization tactics.
On-page SEO: a complete guide to page optimisation
How to improve content, headings, links and metadata as a coherent system rather than a checklist of isolated ranking tricks.
Service website SEO: structure, content and factors
How to promote a services website: proper structure, landing pages per service, portfolio as an SEO asset, and commercial factors that drive conversions.
Content audit: methodology and step-by-step process
How to inventory pages, choose keep, update, consolidate or remove, and turn crawl, search and analytics evidence into a content plan.
E-E-A-T: what it is and how to strengthen trust signals
What E-E-A-T describes, which visible trust signals can be verified, and why they support quality review without becoming a score.
Monthly digest
The search news that matters for technical SEO, once a month.
Open the digest
Keyword cannibalization: how to find and fix it
How to detect pages competing for the same query, decide whether to differentiate, consolidate or redirect them, and measure the result.
Keyword research: methodology from zero to strategy
How to turn search demand, intent and inventory into a keyword map that supports useful pages instead of a larger, noisier list.
Topic clusters: content architecture for SEO
How pillar pages, supporting content and internal links can form a topic cluster when each page has distinct demand and a useful job.
Site silo structure: intent, URLs and internal links
A practical framework for mapping search intent, URL levels and internal links so every important page has a clear role and route.