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Technical SEOUpdated

Buying Links

In short

Buying links to manipulate search rankings is link spam; legitimate advertising or sponsorship needs a clearly qualified relationship.

Paid links include cash, goods, services, advertorial placement and other consideration. Payment is not inherently prohibited; the risk arises when placement is intended to pass ranking credit or conceal its commercial relationship.

The diagram shows the main inputs, checks and decision path for Buying Links.

Practical implementation

For advertising or sponsorships, document purpose, placement and disclosure, then use the relationship value recommended by guidance such as rel=sponsored. Keep editorial link decisions separate from procurement. For historic placements, inventory them before removal so remediation stays traceable.

What to verify

Review the live placement, disclosure, destination and rel attribute in rendered HTML. Keep a register of paid relationships and recheck pages after publishing systems rewrite attributes. Follow any manual-action instructions directly.

Common mistakes

Do not disguise a commercial link with a generic anchor or URL anchor. Wording does not change intent.

FAQ

Paid links include cash, goods, services, advertorial placement and other consideration. Payment is not inherently prohibited; the risk arises when placement is intended to pass ranking credit or conceal its commercial relationship.
Review the live placement, disclosure, destination and rel attribute in rendered HTML. Keep a register of paid relationships and recheck pages after publishing systems rewrite attributes. Follow any manual-action instructions directly.