The page has too little text to answer the query.
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Two H1 headings compete on one page.
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Engineering notes on SEO
Articles about technical SEO, content strategy, analytics and development from the trenches.
Behavioral Ranking Factors
CTR, dwell time, bounce rate — how search engines read user behaviour and convert it into ranking signals. Google vs Yandex: who uses what, and how.
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Google AI Overviews
AI Overviews generates answers in search results and redistributes traffic. We break down the mechanics, impact, and optimization tactics.
Featured snippets: how to rank in position zero
How featured snippets work, which page formats can answer a query clearly, and why eligibility never guarantees a SERP placement.
Meta Description: what it is and how to write it
What meta description is, how it affects CTR in search results, how to add the tag in HTML and popular CMS platforms — with templates and examples.
Schema.org JSON-LD: structured data for Google Search
How to choose, generate and validate structured data that matches visible content and stays eligible for rich results without guaranteeing them.
Title tag: complete guide
How Google creates title links, how to spot duplicates, and how to write clear page titles without promising a CTR uplift.
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The search news that matters for technical SEO, once a month.
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