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Engineering notes on SEO
Articles about technical SEO, content strategy, analytics and development from the trenches.
Pagination in SEO
How pagination affects crawl budget and indexing, when to use noindex vs canonical, with code examples for HTML, PHP and sitemap.
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Google Search Console: complete guide 2026
How to use Search Console for indexing, search performance and URL inspection while keeping its reports separate from analytics.
Hreflang: Complete Guide to International SEO
How to plan language and regional versions, implement reciprocal hreflang annotations and validate each URL serves the intended audience.
JavaScript SEO: how Google indexes SPAs and React sites
Google's two-wave rendering queue, CSR pitfalls, the difference between SSR/SSG/ISR, and practical methods to verify your JS site is indexed correctly.
Crawl Budget: a practical guide for large platforms
How to diagnose crawl budget on a large site with logs, Search Console and URL patterns, then reduce waste without blocking important pages.
Robots.txt: complete setup guide for SEO
How robots.txt affects crawling, where it cannot control indexation, and how to test directives without blocking pages you need found.
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The search news that matters for technical SEO, once a month.
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XML Sitemap: build, validate and submit it
How to build a sitemap of final canonical URLs, validate its entries and use it alongside internal links and robots.txt.
Canonical URL: what it is and how to configure it
What rel canonical is, why search engines need it, and how to add the canonical tag in HTML, HTTP headers, and popular CMS platforms.