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Engineering notes on SEO
Articles about technical SEO, content strategy, analytics and development from the trenches.
Pagination in SEO
How pagination affects crawl budget and indexing, when to use noindex vs canonical, with code examples for HTML, PHP and sitemap.
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Server log file analysis for SEO: complete guide
How to analyse crawl logs, preserve scope and separate bot activity from ranking or traffic claims when prioritising technical fixes.
Internal linking: strategy and architecture for SEO
How to audit internal links for crawlability, relevance and direct destinations, then improve routes without manufacturing PageRank claims.
Crawl Budget: a practical guide for large platforms
How to diagnose crawl budget on a large site with logs, Search Console and URL patterns, then reduce waste without blocking important pages.
Robots.txt: complete setup guide for SEO
How robots.txt affects crawling, where it cannot control indexation, and how to test directives without blocking pages you need found.
XML Sitemap: build, validate and submit it
How to build a sitemap of final canonical URLs, validate its entries and use it alongside internal links and robots.txt.
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