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Engineering notes on SEO
Articles about technical SEO, content strategy, analytics and development from the trenches.
Behavioral Ranking Factors
CTR, dwell time, bounce rate — how search engines read user behaviour and convert it into ranking signals. Google vs Yandex: who uses what, and how.
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Rank tracking: tools and methodology
How to track rankings by query, locale, device and URL without mistaking position changes for traffic or business outcomes.
Server log file analysis for SEO: complete guide
How to analyse crawl logs, preserve scope and separate bot activity from ranking or traffic claims when prioritising technical fixes.
GA4 for SEO: reports, metrics and practical use
How to use GA4 for SEO without mixing sessions, conversions and Search Console clicks into one misleading performance story.
Google Search Console: complete guide 2026
How to use Search Console for indexing, search performance and URL inspection while keeping its reports separate from analytics.
Core Web Vitals: Complete Guide 2026
How to interpret LCP, INP and CLS with field data, diagnose the responsible layer and improve user experience without promising rankings.
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The search news that matters for technical SEO, once a month.
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