A link strategy plans how a site earns, maintains and reviews links that help people reach relevant resources while respecting search-engine spam policies.
Link Strategy (Ssylochnaya strategiya) refers to a repeatable approach to publishing useful destinations and seeking relevant editorial mentions.
Meaning and boundaries
Links can help discovery and context, but their value is not a unit that can be purchased or guaranteed. Strategy should include the user purpose, source fit and a review of how a placement was obtained.
Inventory pages worth citing, identify audiences and publishers for whom those pages would be genuinely useful, create a transparent outreach or PR process, and log placements with their context and commercial status. Review removals as well as additions.
How to inspect it
Check that the link is crawlable, relevant to its host page, accurate for the destination, appropriately qualified when paid, and not part of a sitewide or low-value pattern.
For a link-strategy review, make a destination inventory before contacting any publisher: which guide, tool, product category or original resource would a reader genuinely need? For each prospective placement, write the intended audience, relevant context and whether any payment, sponsorship or affiliation exists. That record prevents outreach from turning into a volume exercise with no useful destination behind it.
Limits, verification and common mistakes
Do not call a volume goal a strategy. A growing count can conceal irrelevant placements, paid manipulation or lost links; report the method, coverage and limitations instead.
After placement, inspect the live referring page, anchor context, link relation and final destination rather than relying only on a vendor index. Review losses with the same discipline: an expired news item, a removed sponsor placement and a broken editorial reference have different next actions. Report the method and coverage, not a promised transfer of authority.