https://spiderhead.dev/blogEngineering notes on SEO: technical SEO, content strategy and analytics.enhttps://spiderhead.dev/blog/bespoke-furniture-store-rebuildhttps://spiderhead.dev/blog/bespoke-furniture-store-rebuildA furniture website needs to explain what can be made, what the price includes and how to order it. Here’s how I rebuilt one around those questions.DevelopmentWed, 07 Oct 2026 00:00:00 GMThttps://spiderhead.dev/blog/natural-linkshttps://spiderhead.dev/blog/natural-linksHow natural links arise from useful content and real references, how to assess their context, and why no link pattern guarantees rankings.Off-Page SEOSun, 24 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/behavioral-factors-seohttps://spiderhead.dev/blog/behavioral-factors-seoCTR, dwell time, bounce rate — how search engines read user behaviour and convert it into ranking signals. Google vs Yandex: who uses what, and how.Ranking SignalsSat, 23 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/google-ai-overviewhttps://spiderhead.dev/blog/google-ai-overviewAI Overviews generates answers in search results and redistributes traffic. We break down the mechanics, impact, and optimization tactics.Technical SEOSat, 23 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/paginationhttps://spiderhead.dev/blog/paginationHow pagination affects crawl budget and indexing, when to use noindex vs canonical, with code examples for HTML, PHP and sitemap.Technical SEOSat, 23 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/required-pages-seo-eeathttps://spiderhead.dev/blog/required-pages-seo-eeatWhich pages every website must have and how About and Contact pages affect Google's E-E-A-T — with a checklist and Schema.org markup examples.On-Page SEOSat, 23 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/multilingual-website-seohttps://spiderhead.dev/blog/multilingual-website-seoHow to plan languages, URLs, hreflang and translated content so each audience reaches a distinct, useful, indexable version.Technical SEOFri, 22 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/semantic-html5https://spiderhead.dev/blog/semantic-html5How semantic HTML clarifies page structure for people and machines, where it improves accessibility, and why it is not a ranking shortcut.Technical SEOFri, 22 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/seo-checklisthttps://spiderhead.dev/blog/seo-checklistA practical SEO audit checklist for crawlability, indexing, content and measurement, with evidence to retain before changing a site.Technical SEOFri, 22 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/website-redesign-seohttps://spiderhead.dev/blog/website-redesign-seoHow to update your site's design and structure without losing organic traffic: pre-launch audit, redirect map, technical checks and post-launch monitoring.Technical SEOFri, 22 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/local-seohttps://spiderhead.dev/blog/local-seoHow to make local business information consistent, improve location-page usefulness and measure visibility without promising map-pack positions.Local SEOThu, 21 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/offpage-seohttps://spiderhead.dev/blog/offpage-seoA practical guide to earned links, citations and brand signals: what to measure, what to avoid and why no tactic guarantees rankings.Off-Page SEOThu, 21 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/onpage-seohttps://spiderhead.dev/blog/onpage-seoHow to improve content, headings, links and metadata as a coherent system rather than a checklist of isolated ranking tricks.On-Page SEOThu, 21 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/sermhttps://spiderhead.dev/blog/sermHow to monitor branded results, correct factual gaps and strengthen owned information without promising to remove or suppress criticism.ReputationThu, 21 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/service-website-seohttps://spiderhead.dev/blog/service-website-seoHow to promote a services website: proper structure, landing pages per service, portfolio as an SEO asset, and commercial factors that drive conversions.ContentThu, 21 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/cms-choicehttps://spiderhead.dev/blog/cms-choiceCompare WordPress, Webflow, Tilda, Bitrix and headless CMS options by rendering, editorial workflow, speed and SEO control.DevelopmentWed, 20 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/content-audithttps://spiderhead.dev/blog/content-auditHow to inventory pages, choose keep, update, consolidate or remove, and turn crawl, search and analytics evidence into a content plan.ContentWed, 20 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/lcp-optimizationhttps://spiderhead.dev/blog/lcp-optimizationHow to diagnose the LCP element, its resource and delivery path, then verify improvements for the affected route with field and lab evidence.Web PerformanceWed, 20 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/link-building-strategyhttps://spiderhead.dev/blog/link-building-strategyHow to plan earned links around useful assets, relevant audiences and transparent outreach without treating metrics as ranking guarantees.Link BuildingWed, 20 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/page-speedhttps://spiderhead.dev/blog/page-speedHow to separate server response, loading, rendering and interaction issues, then validate improvements with field and lab evidence.Web PerformanceWed, 20 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/rank-trackinghttps://spiderhead.dev/blog/rank-trackingHow to track rankings by query, locale, device and URL without mistaking position changes for traffic or business outcomes.AnalyticsWed, 20 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/website-creation-guidehttps://spiderhead.dev/blog/website-creation-guideA step-by-step guide for first-time website builders: how to choose the right platform, hosting, and structure for your specific business goals.DevelopmentWed, 20 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/log-file-analysishttps://spiderhead.dev/blog/log-file-analysisHow to analyse crawl logs, preserve scope and separate bot activity from ranking or traffic claims when prioritising technical fixes.Technical SEOTue, 19 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/url-structurehttps://spiderhead.dev/blog/url-structureHow to design stable, crawlable URLs, normalise variants and manage changes as migrations instead of assuming a keyword-rich slug will rank.Technical SEOTue, 19 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/eeathttps://spiderhead.dev/blog/eeatWhat E-E-A-T describes, which visible trust signals can be verified, and why they support quality review without becoming a score.ContentSun, 17 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/featured-snippetshttps://spiderhead.dev/blog/featured-snippetsHow featured snippets work, which page formats can answer a query clearly, and why eligibility never guarantees a SERP placement.On-Page SEOSun, 17 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/ga4-seohttps://spiderhead.dev/blog/ga4-seoHow to use GA4 for SEO without mixing sessions, conversions and Search Console clicks into one misleading performance story.AnalyticsSun, 17 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/google-search-consolehttps://spiderhead.dev/blog/google-search-consoleHow to use Search Console for indexing, search performance and URL inspection while keeping its reports separate from analytics.AnalyticsSun, 17 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/image-seohttps://spiderhead.dev/blog/image-seoHow image files, alt text, responsive markup and performance work together so images remain useful and discoverable to search.On-Page SEOSun, 17 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/keyword-cannibalizationhttps://spiderhead.dev/blog/keyword-cannibalizationHow to detect pages competing for the same query, decide whether to differentiate, consolidate or redirect them, and measure the result.On-Page SEOSun, 17 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/keyword-researchhttps://spiderhead.dev/blog/keyword-researchHow to turn search demand, intent and inventory into a keyword map that supports useful pages instead of a larger, noisier list.ContentSun, 17 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/open-graphhttps://spiderhead.dev/blog/open-graphHow Open Graph metadata controls link previews, how it differs from Google snippets, and how to validate titles, images and descriptions.On-Page SEOSun, 17 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/redirect-301-302https://spiderhead.dev/blog/redirect-301-302How permanent and temporary redirects differ, when each fits, and how to verify final destinations, chains and indexation signals.Technical SEOSun, 17 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/topic-clustershttps://spiderhead.dev/blog/topic-clustersHow pillar pages, supporting content and internal links can form a topic cluster when each page has distinct demand and a useful job.ContentSun, 17 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/hreflanghttps://spiderhead.dev/blog/hreflangHow to plan language and regional versions, implement reciprocal hreflang annotations and validate each URL serves the intended audience.Technical SEOSat, 16 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/internal-linkinghttps://spiderhead.dev/blog/internal-linkingHow to audit internal links for crawlability, relevance and direct destinations, then improve routes without manufacturing PageRank claims.Technical SEOSat, 16 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/javascript-seohttps://spiderhead.dev/blog/javascript-seoGoogle's two-wave rendering queue, CSR pitfalls, the difference between SSR/SSG/ISR, and practical methods to verify your JS site is indexed correctly.Technical SEOSat, 16 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/crawl-budgethttps://spiderhead.dev/blog/crawl-budgetHow to diagnose crawl budget on a large site with logs, Search Console and URL patterns, then reduce waste without blocking important pages.Technical SEOFri, 15 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/custom-404-pagehttps://spiderhead.dev/blog/custom-404-pageHow to return a real 404, avoid soft-404 signals and give visitors a useful recovery path in frameworks and server configuration.DevelopmentFri, 15 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/heading-structurehttps://spiderhead.dev/blog/heading-structureH1–H6 is the semantic hierarchy of a document, not just font size. How to build the right heading structure for SEO, readability and accessibility.On-Page SEOFri, 15 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/meta-descriptionhttps://spiderhead.dev/blog/meta-descriptionWhat meta description is, how it affects CTR in search results, how to add the tag in HTML and popular CMS platforms — with templates and examples.On-Page SEOFri, 15 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/robots-txthttps://spiderhead.dev/blog/robots-txtHow robots.txt affects crawling, where it cannot control indexation, and how to test directives without blocking pages you need found.Technical SEOFri, 15 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/schema-org-json-ldhttps://spiderhead.dev/blog/schema-org-json-ldHow to choose, generate and validate structured data that matches visible content and stays eligible for rich results without guaranteeing them.Structured DataFri, 15 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/xml-sitemaphttps://spiderhead.dev/blog/xml-sitemapHow to build a sitemap of final canonical URLs, validate its entries and use it alongside internal links and robots.txt.Technical SEOFri, 15 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/canonical-urlhttps://spiderhead.dev/blog/canonical-urlWhat rel canonical is, why search engines need it, and how to add the canonical tag in HTML, HTTP headers, and popular CMS platforms.Technical SEOThu, 14 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/h1-taghttps://spiderhead.dev/blog/h1-tagHow to use one clear H1 to identify a page’s main topic, avoid template conflicts and keep it consistent with visible content.On-Page SEOThu, 14 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/title-taghttps://spiderhead.dev/blog/title-tagHow Google creates title links, how to spot duplicates, and how to write clear page titles without promising a CTR uplift.On-Page SEOWed, 13 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/core-web-vitalshttps://spiderhead.dev/blog/core-web-vitalsHow to interpret LCP, INP and CLS with field data, diagnose the responsible layer and improve user experience without promising rankings.Web PerformanceTue, 12 May 2026 00:00:00 GMThttps://spiderhead.dev/blog/silohttps://spiderhead.dev/blog/siloA practical framework for mapping search intent, URL levels and internal links so every important page has a clear role and route.ContentWed, 08 Apr 2026 00:00:00 GMT